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novo Benefits

Using Dovetail’s novo Means A Better Web Site,
A Bigger ROI, And A Happier You.

novo Lets You Work Smarter, Not Harder.

Traditionally, small-to-medium-sized businesses (SMBs) have not had a solid, affordable choice for professional web content management. As a result, they have often been forced to have one built to handle enough of their needs to be effective. This type of short-term solution becomes outdated the day it goes live.

As a business changes and evolves, it is imperative that the web system grow along with it. This challenge often proves to be impractical due to limited resources in time, expertise, and development budgets, especially for systems that can rarely demonstrate a calculable ROI. As a result, the homegrown solution no longer remains viable, and a company's investment will be lost. Dovetail’s novo is the complete solution for companies in this situation as well as those that are just starting to consider a content management system.

Dovetail novo embraces the entire web presence: the marketing web site itself, the intranet, and the extranet. Included in our solution is something you can’t find anywhere else—full-featured B2B and B2C e-Commerce. By combining the traditional web and intranet content management feature set with business-rule driven e-commerce, users of Dovetail novo have the direct ability to both reduce costs and generate revenue with a single solution.

novo Is An Affordable CMS Investment.

Are you tired of paying hosting fees to anonymous, invisible companies? Are you sick of having to bring someone in every time you want to make a change to your site? Would you like the option to host your site yourself? When you choose Dovetail for your Internet marketing solutions, you have the power—you can host your site or have us host it. You can buy the tools that work best for your business. You can maintain total control of your site and your content…or you can have us take care of it. With Dovetail, you have the power…you enjoy the profits.

As your business needs change, the flexibility of working with Dovetail products remains a constant. Our easy-to-use, easy-to-buy solutions fit your business as it grows and evolves. You may start working with us under one arrangement, e.g. with us hosting your site, and then decide later that you’d like to bring hosting in house. It’s always easy to work with Dovetail. Enjoy ultimate freedom and flexibility…and ultimate power over your Internet marketing investment.

Dovetail's software solutions are offered through a modular licensing program. User organizations need only buy the components needed and can purchase additional features as the business model dictates. Additionally, Dovetail's annual license subscription provides users with updates, patches, and product enhancements delivered proactively throughout the year. Buying through this plan ensures that your initial investment is protected and your ongoing costs are predictable.

A Dovetail Internet solution is yours, not ours. You own it and can manage it in a way that works best for you and your marketing needs. You are never beholden to Dovetail once your Internet project is complete.

Using novo Means You’ll See A Larger ROI.

Think of the money you devote to IT and “the web guy.” Think of the time you or your employees spend updating the site. Think of all the things you want your site to do, all the things you’d like to update that would make your business more competitive, but you don’t because of money.

novo streamlines the way you change and update your site. Its power involves much more than its many useful features; its power is that you’re in control…and you don’t need to be an engineer to know how to use it. It makes updating fast, easy, even fun. Your site will benefit, which means your clients, customers, sales reps, and employees will benefit. Which means, ultimately, your bottom line will benefit, too.